This Privacy Policy describes how moamae.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at contact@moamae.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information.” See below for details on what we collect and why:

Device Information

• Purpose of collection: To load the Site accurately for you and perform analytics to optimize our Site.
• Source: Automatically collected using cookies, log files, web beacons, tags, or pixels.
• Disclosure: Shared with our processor Shopify and analytics provider Google.
• Collected Data: Web browser version, IP address, time zone, cookie info, viewed products/pages, search terms, and browsing behavior.

Order Information

• Purpose of collection: To provide products/services, process payment, arrange shipping, communicate with you, and screen for fraud.
• Source: Collected directly from you.
• Disclosure: Shared with Shopify, our payment processor (e.g., Stripe/Shopify Payments), shipping apps (e.g., Quiqup, DHL), and email marketing tools (e.g., Klaviyo).
• Collected Data: Name, billing/shipping address, payment details (e.g., credit card), email, and phone number.

Customer Support

• Purpose of collection: To provide assistance.
• Source: Collected directly from you.
• Disclosure: Shared internally with our customer care team and service partners as needed.
• Collected Data: Any personal information you provide during communication (e.g., order number, message history).

Minors

Our Site is not intended for individuals under 18 years of age. We do not knowingly collect data from children. If you believe a child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers who help us deliver services, including:

• Shopify: Our e-commerce platform. See Shopify Privacy Policy.
• Google Analytics: For website usage insights.
• Meta (Facebook/Instagram): For advertising and retargeting.
• Klaviyo: For email marketing and customer communication.
• Shipping Providers: Such as Quiqup, DHL, or regional partners to fulfill your order.
• Payment Processors: Shopify Payments, Apple Pay, Google Pay, etc.

We may also disclose your information to comply with laws, respond to legal requests, or protect our rights.

Behavioural Advertising

We use your Personal Information to deliver targeted ads we think may interest you.

• Google Analytics: See Google Privacy. Opt-out: here.
• Meta Ads (Facebook/Instagram): We share usage and purchase data to deliver relevant ads.
• Klaviyo: We use browsing and purchase behavior for email segmentation and automation.
• Shopify Audiences (if used): Allows advertising across Shopify merchant networks.

To opt out of targeted ads:

• Facebook
• Google
• Bing
• Digital Advertising Alliance

Using Personal Information

We use your information to:

• Process orders and payments
• Fulfill shipping
• Communicate with you
• Provide offers and updates
• Improve our services

GDPR (For EEA Residents)

If you are in the European Economic Area (EEA), we process your Personal Information under these legal bases:

• Your consent
• Contract performance
• Legal obligations
• Protection of vital interests
• Public interest tasks
• Legitimate business interests (without overriding your rights)

Retention

We retain your information unless you request deletion. To do so, email contact@moamae.com.

Automated Decision-Making

We do not engage in automated decisions that legally or significantly affect you.

Shopify uses limited automation to prevent fraud (e.g., blocking suspicious IPs or payment attempts).

CCPA (For California Residents)

You have the right to:

• Access the Personal Information we hold about you
• Request correction, deletion, or transfer
• Appoint an authorized agent to make requests on your behalf

To make a request, email contact@moamae.com.

Cookies

We use cookies to:

• Enhance site navigation
• Store preferences
• Analyze performance
• Support advertising and analytics

Refer to Shopify’s list of cookies here.

You can manage cookies through your browser. Learn more at www.allaboutcookies.org.

Blocking cookies may affect your site experience.

Do Not Track

We do not alter our data practices based on Do Not Track signals, as there is no consistent industry standard.

Changes

We may update this Privacy Policy to reflect operational or legal changes. Updates will be posted on this page.

Last updated: 10 March 2024

Complaints

To lodge a complaint, email us at contact@moamae.com.
If unsatisfied, you may contact your local data authority.

For EU residents, visit the ICO UK Complaint Page.

Last updated: 30 June 2025